NeoMedia Technologies, Inc (NEOM)

[srowen]

It says they offer both, and:

The short answer is that Direct Encoding is the only practical way to go if you truly want to create a personalized dialogue with the recipient in your one-to-one commuications such as transpromo or direct mail.

... which is a statement I don't quite get.

Then you linked to the app we released, yes, not sure what the relation was.