NeoMedia Technologies, Inc (NEOM)

[srowen]

What about an indirect barcode suddenly enables collection and transmission of this information? Recall that the point of this mechanism is that one just encodes a simple ID number in the code. What about that vs direct reveals anything about the user?

This is a function of the reader app, not the code. And as you'd expect, anything a reader app can do for indirect codes it can do for direct.

It's funny, right now I can log in to Admob and see location / language / other info about people clicking through my mobile ad campaign. Obviously that's all just URLs. So this must work with direct too, since it's working right now. So, what exactly is this advantage again?