Can 'direct' do this??
IMO It's all about what works best for the brands since they will be the ones providing the revenue!
USAGE EXAMPLES
The following example demonstrates how the functionality would be provided for a target company subscribing to the linkage server of the present invention.
A soap manufacturers' European operation wishes to introduce a new deodorant soap targeting younger, physically active consumers and wishes to test the market in Austria (AT), only. For Austrian inquirers in the 18-34 age group regardless of gender, the manufacturer wishes to deliver a message that includes links to special promotions. The Linkage Server's customer is an Austrian magazine publisher that has an information server at their site. The magazine publisher's customer is the soap manufacturer who buys one advertisement in an issue of the magazine. The soap manufacturers' art department has prepared three Web pages that describe the new brand of soap: one for the targeted segment (ages 18-34, AT), one for Austrians generally (ages 17 and under, ages 35 and over), and one for all others. The magazine publisher information server administrators would then enter data specifying that AT inquirers in the 18-34 age group be directed to a Web page that includes links to promotions, that other AT inquirers be directed to a second page, and that all others be directed to a third page.
Since the magazine is mapping only one advertisement in one issue of their magazine, the information server's administrators use the interactive interface. In the first instance, hits would be logged "red" and "blue", in the second "red", and in the third undifferentiated hits.
Complex Expression With Replication In Batch
Having successfully test marketed their new deodorant soap in Austria, the soap manufacturer now orchestrates an advertising campaign throughout Europe. Their plan includes advertisements in regional editions of the magazine. The soap manufacturer wishes to deliver identical messages in different languages within some regions, and different messages in other regions. The linkage system's customer is the magazine who has an information server at their site. The soap manufacturers' art department has now prepared fifty Web pages that market the new brand of soap. The soap manufacturer informs the magazine that the first thirty Web pages share viewer selection (profile) criteria excepting language. The magazine's information server administrators would then use the batch interface to map codes. For convenience in administration, the magazine publishers personnel use a selection criteria replication feature to economize keystrokes and eliminate needless repetition.
"A man doesn't know what he knows until he knows what he doesn't know"
