China Yida Holdings (CNYD)

[Drexion2004]

Hehe, supposedly there are a lot of 'synergies' between their tourist and media segments =). They advertise their tourist areas in their media channel and improve viewership in the media component by showing beautiful scenery from their tourist areas (Its kind of like an education/national-geographic type channel I think).

When looking at the media segment, don't forget to take into account their media-on-the-train portion ;). That will grow nicely in 2010 and I was shocked at how *little* their paying for the advertising-on-the-train rights.


-Fernando