Winning Brands Corporation (WNBD)

[ChargnBull]

I love that this company has now entered the U.S. GROCERY sector too..We all go to the grocery stores weekly!!

Piggly Wiggly is Winning Brands' Launch Partner for U.S. Grocery Sector
Initial Focus on South Carolina and Georgia for Launch of Winning Colours Stain Remover

(September 15, 2009) Barrie, Ontario, Canada - Winning Brands Corporation (OTC: WNBD) (Frankfurt: WMU.F), manufacturer of eco-responsible cleaning sensation Winning Colours Stain Remover welcomes the Piggly Wiggly banner to its family of retailers with the listing of Winning Colours by Piggly Wiggly Carolina Company, www.thepig.net. Representing over 100 stores, this is the largest single franchise ownership holding within the Piggly Wiggly group of over 600 stores. The listing follows successful implementation by Winning Brands of its EDI (Electronic Data Interchange) system and relevant planogram considerations by the grocer.

The opportunity for Winning Colours Stain Remover to start with the Piggly Wiggly Carolina Company, in particular, is considered a perfect fit for Winning Brands’ launch into the U.S. grocery sector. The high level of service in this specific group of grocery stores throughout South Carolina and Eastern Georgia is well known and matches Winning Brands’ preference to work with partners who care about what they do. Piggly Wiggly Carolina, employee owned, is known regionally for maintaining supportive relationships with consumers and in the communities they serve. This is consistent with Winning Brands’ special effort to develop satisfying relationships with Winning Colours Stain Remover customers. It is the stated goal of Winning Brands that Winning Colours Stain Remover become America’s favourite stain removing product and multi-cleaner.

Operational steps for the new listing with Piggly Wiggly are being coordinated now that the listing has been confirmed. Winning Brands Senior VP Lorne Kelly comments – “People who are interested in Winning Brands will see the logic of us boosting our presence in the Carolinas and Georgia for a number of reasons. Also, the ability of expanding sideways into the grocery sector here confirms that as great as the paint sector is, it is only one sector for Winning Colours. Here is another, U.S. grocery, and there are more to come.”

Winning Brands CEO Eric Lehner adds that it has always been his company’s preference to grow from a manageable starting point within a large retail group before spreading across the entire group. “Taking things one step at a time will contribute to an orderly progression, resulting in knowledgeable personnel on the ground. The remaining stores within the group will look with interest on the experience of this initial collection of Piggly Wiggly stores. We’d like to focus on the success of Piggly Wiggly Carolina Company as the basis for enthusiasm amongst grocers, both within the Piggly Wiggly group and generally in the sector.” remarks Mr. Lehner. It is estimated that in the United States there are approximately 50 well known grocery banners, including Piggly Wiggly, operated by multi-state store groups that in aggregate operate 35,000 supermarket locations with sales over $2 million per store.

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover. The innovative stain remover and multi-cleaner is targeted to become the world’s favourite stain removing solution because of its remarkable skin-friendliness, ease of use and versatility as demonstrated on YouTube

and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.

INVESTOR RELATIONS: E & E Communications
Paul Knopick [phone]
[e-mail]

PRODUCT INFORMATION: Winning Brands Corporation
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 [phone]
[e-mail]