I doubt the whole gimmick will last past christmas.. the spongebob sponge is the only one that makes any sense, long term. I can see the benefit of the kiddy appeal, but the rest.. dead in the water. For those who love and use the car sponge, you better load up before it gets delisted.
the SEC suspends trading only when it believes the public may be making investment decisions based on false or misleading information.