Qualcomm, Microsoft Join to Enable Windows Media Streaming Capabilities for Wireless
September 27, 2004 (HONG KONG) -- Qualcomm Inc and Microsoft Corp announced that Qualcomm has licensed Microsoft Windows Media technology and will integrate the Windows Media Audio and Video Codecs into Qualcomm's Qtv video decoder solution.
Consumers will be able to play back and stream Windows Media Audio (WMA) and Windows Media Video (WMV) content on wireless devices integrated with the Qtv solution. Support for this capability in the Qtv solution will be available in the first quarter of 2005, beginning with Qualcomm's MSM6250, MSM6500 and MSM6550 Mobile Station Modem (MSM) wideband CDMA (WCDMA) and CDMA2000 1x EV-DO chipset solutions.
"By enabling our Qtv solution to play content encoded with the high-quality compression efficiencies of Microsoft's Windows Media, we are providing operators with access to new revenue opportunities through the deployment of rich multimedia services and our manufacturing partners with fully tested, fully integrated, differentiated solutions," said Luis Pineda, vice president of marketing and product management for Qualcomm CDMA Technologies.
The integrated MSM solutions will enable acceleration of Windows Media Codecs to provide superior decoding performance and lower power consumption, resulting in an enhanced user experience. This agreement leverages the power of the MSM chipsets with the flexibility of Microsoft's Windows Media Codecs to provide faster time-to-market for multimedia-rich wireless handsets.
