Pure Spectrum Lighting (PSRU)

[abnpayne]

PureSpectrum Nearing Completion of Product Launch Calendar That Includes CFL and Linear Fluorescent Products
Last update: 11/19/2009 10:26:00
AMPSRU Trading on OTC Bulletin Board Following Completion of Share Exchange SAVANNAH, Ga.,

Nov 19, 2009 (BUSINESS WIRE) -- PureSpectrum, Inc. (PSRU) has continued to make progress toward finalizing a product launch plan that will include additional products in both the Compact Fluorescent Lamp (CFL) and linear fluorescent categories. Sales momentum has continued to build for the company's 20-watt dimmable CFL introduced earlier this year, and inventory to fulfill purchase orders is warehoused in the United States. A product shipment cleared US customs this week, and an additional container shipment is expected to arrive during the first week of December. PureSpectrum Vice President of Sales Garth Kullman said the company has received and fulfilled initial purchase orders for the 20-watt dimmable CFL. He also said additional purchase orders are in progress, and the company's manufacturer's representatives and distribution partners are receiving multiple requests for quotes from utilities and commercial entities which could become future purchase orders. Kullman also said based on recent feedback from manufacturing and engineering partners, PureSpectrum expects to be able to launch multiple additional CFL products as well as several linear fluorescent products in 2010. Pending the results of a final engineering and manufacturing evaluation taking place this week in China, the company anticipates that Energy Star testing can begin later this month for at least two additional dimmable CFL products. As the company continues its efforts to immediately expand its CFL product line, PureSpectrum's sales team concluded a direct mail campaign intended to stimulate not only purchase orders but also brand familiarity within several potentially applicable market sectors for dimmable lighting products. The campaign included delivering approximately 1,700 samples of the 20-watt dimmable CFL to a target list of more than 1,200 distributors, retailers, utilities, retail outlets, hotels and medical facilities in the United States. Members of PureSpectrum's engineering team are also meeting this week with a Chinese manufacturer regarding dimmable linear fluorescent fixtures which the company believes could be added to its product catalog in the near future. As the relationship with the manufacturer has solidified during the past month, PureSpectrum's sales staff has worked to put in place multiple potential sales channels in anticipation of the dimmable linear fluorescent fixtures' availability. "We are acutely aware that our shareholders have experienced significant concern during the past week following the company's move to the OTC Bulletin Board and the drop in our price per share once trading began, but I want to assure our shareholders that we are continuing the execution of our business plan in order to put the company in position to make progress toward meeting our corporate goals," said PureSpectrum Chairman and CEO Lee Vanatta. "Prior to encountering unforeseen and unfortunate engineering and manufacturing delays, we told our shareholders we would be introducing multiple CFL products. We expect to be able to launch at least two additional SKUs in the first quarter of 2010 and introduce the company's first dimmable linear fluorescent product to give us an appropriate platform to meet our stated revenue goal of $66 million in 2010. Although the company did expect its stock to experience some selling as restricted shares became free trading, we are sensitive to the anxiety caused by the downward trend in the stock price. But in light of the progress the company has made as well as the positive developments in the areas of sales and product development, we ask that our shareholders be patient during this time of transition as we take measures that we believe give the company the best chance for short term and long term viability."

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Call 912-961-4980 or visit for more information.

ABOUT PURESPECTRUM PureSpectrum, Inc. is a technology-driven lighting company headquartered in Savannah, Ga., that is striving to develop performance based technology solutions for energy efficient lighting in multiple categories. The company's mission is grounded in the quest to preserve natural resources and a belief that energy efficient lighting will be embraced and absorbed through improved performance. PureSpectrum is designing technology and products that enable energy conservation and improved performance without increased cost or confusion for the consumer. PureSpectrum plans to continue its commitment to researching and developing technologies and products that satisfy consumer demand and advance the cause of energy conservation.

Please call 912-961-4980 or visit for more information on PureSpectrum. Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for PureSpectrum's products and services, its ability to succeed in growing revenue, the effect of new competitors in its market, integration of acquired businesses, and other risk factors identified from time to time by PureSpectrum. SOURCE: PureSpectrum, Inc.
PureSpectrum, Inc. Stephen Weeks, 912-484-9743 [e-mail] Business Wire 2009