Highlights:
NeXplore Search features a visually engaging, user friendly, multi-media interface that makes navigation effortless and drill down obsolete. The search engine is integrated with Wikipedia to foster greater relevance in both search and ad display. NeXplore has already exceeded 1.0M users, with limited financial resources for marketing and advertising. The Company's executive officers and directors include seasoned executives with substantial experience in the Internet, Web 2.0, and development and Search Engine industries. Additionally, the Company has five patents that cover search and advertising, messaging services and focused search term results. They have also filed patents to cover weighted and interactive searches.
NeXplore's strategic goal is to establish itself as a global leader within the Search Engine market. The Company anticipates achieving this goal by answering the overwhelming demand for greater interactive and more relevant search results for its users. The Company plans to grow vertically with the market rather than trying to grow by displacing the competition. NeXplore operates in a highly fragmented market and expects to grow at a pace within the increasing demand for this industry. Over the next four years it is estimated that the number of queries will grow at a compounded annual rate of 32.8% in the U.S. and 28.4% internationally.
NeXplore provides a unique experience, unparallel to other search engines. Instead of Text-in, Text-out while attempting a search, NeXplore search provides graphically appealing and functional interface. As the users review the search results, they can interact with the page through Web 2.0 technology developed by the Company. Interactive tools, such as saving searches to revisit later, deleting information and links greatly enhance a more personal search experience. A JPMorgan research paper found that 62.4% of respondents would be willing to consider switching search engines that can deliver unique applications to increase new and repeat usage of their search.
NeXplore has developed an advertising and revenue model that capitalizes on the large search advertising market and draws advertising dollars away from traditional media. Online advertising is one of the fastest growing segments of general advertising with approximately $35.7B spent each year. Currently, NeXplore has entered into a contract with Yahoo! This contract allows NeXplore to use Yahoo’s paid online advertisements and share revenue streams from lead generation.
