Advanced Micro Devices Inc (AMD)

[out to make money]

I haven’t seen any evidence that Emma is incompatible with success. If we look at the bigger picture (and I am not saying that I have), it might be that producing this chip, and marketing it in the way in which it is being done, adds something to AMD's armoury, at minimal cost.

It will drive ASP's down though, but lets not confuse the metric with the outcome!