I believe a lot of people watch this stock. But until they become more than a niche player in the crowded enhanced water market this is where it will stay.... .10 to .12. Plus they are currently regional in the Mid-Atlantic with Arizona as the exception. Even though you can find it a Target and it is much better tasting than Vitamin Water, it only has a quarter or less of the shelf space comparatively and it is more expensive for a 16oz bottle vs VW’s 20oz bottle.
I actually buy a few bottles every time I’m in Target but until we can get it at our local supermarket, gas station and convenience store, the pps won’t really move. I’m sure a Costco deal would be a shot in the arm.
Good Luck!
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Please do not trade on my opinions, DD is the best medicine!