Performing Brands, Inc(fka PFOB)

[ArtieB]

Code Blue

Jack Belsito, former chief executive officer of Snapple; Hank McInerney, former chief executive officer of Tetley Tea; and David Kanbar, former executive vice president and director of Skyy Spirits, joined forces and launched Code Blue, a recovery drink that hydrates, replenishes and detoxifies, the founders say. Code Blue contains reduced glutathione, which helps neutralize free radicals in the body. The beverage also includes a blend of prickly pear juice and agave nectar. Code Blue is packaged in a 12-ounce opaque blue PET bottle.


http://www.bevindustry.com/Articles/New_Products/BNP_GUID_9-5-2006_A_10000000000000553381

My take: Sentence structure matters in two venues... 1. schools, and 2. BUSINESS. Read the first sentence and emphasize the verbs "joined" and "launched" in your mind. Now, open your pocket book; Go blue today, get green tomorrow.

I find it odd that we didn't see this link months ago.