The company must have its own schedule of production and distribution of products, and the wait and see what happens approach would seem to be the best. I don't think I nor you nor anyone on this board knows what the company's schedule is. I'm patient just to wait. But, probably if you turn on the TV to the kids channels on cable that you will see the product advertised. You can always order it there, or on many other different retailer websites if you are interested in purchasing.
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