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scupscup   Thursday, 11/05/09 06:59:14 PM
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From: Eric Lehner <>

Date: Thursday, November 5, 2009 5:48 PM

Subject: Winning Brands: Korea

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Hello Moderator Team,

The commencement today of our work in Korea in earnest is a source of pride at Winning Brands. An Ambassadorship to a country is something that is considered carefully by the company. We are selective because of the disproportionate importance of this role upon the company’s potential in the target country. “Ambassadorship” involves the identification of appropriate relationships and coordination of various projects. The Ambassadorship role has much in common with its namesake in the diplomatic corps. However, the discernment is a two-way street. These Ambassadors are selective regarding where they place their allegiance. Therefore we are as grateful as we are proud in this most recent appointment. Serious efforts will be made to achieve meaningful outcomes in South Korea – of this I have no doubt.

I have been given a recent picture of Sojung Haley, referred to in today’s News Release, taken during her orientation trip to Canada. This particular photograph demonstrates that the orientation includes due diligence inspection of stores that carry Winning Colours Stain Remover in order to determine what is being done well and what can be done better. Here, Mrs. Haley is accompanied by a member of the Wings & Ink Winning Colours Field Team on the left, and our Patricia Diane Miles, National Sales Director for Canada on the right.

It would be a mistake for North Americans to underestimate the significance of South Korea on the world scene today. Its highly intelligent people, cohesive society, industrial skills and commitment to excellence make it a rising star amongst nations in the world. It will would be a major achievement for Winning Brands to make inroads into this competitive market – and I for one have confidence in our new colleagues there.

I extend a special welcome and congratulations to the Haley’s for making the time to become oriented at our head office, and for their initiative – a quality that will reveal itself soon enough in their actions. Their quality of character is a source of comfort for those of us who will be associated with them through the company as colleagues, and for Winning Brands shareholders.

Eric Lehner


Winning Brands Corporation

P + 1 (705) 737-4062 ext 101

F + 1 (705) 737-9793


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