Thursday, November 05, 2009 2:27:08 PM
Google will buy neom.jmho
http://www.businessinsider.com/grading-googles-acquisitions-2009-10
Eric Schmidt keeps saying it: Google is back in buying mode. The company will be doing "one-a-month acquisitions largely in lieu of hiring."
But before Google (GOOG) spends some of its massive pile of cash, maybe it's time for a history lesson.
Google's grades and marks →
To date, Google's made around 50 purchases. We've graded 13 of them here.
Some have been pretty smart -- for examples, look at DoubleClick or Applied Semantics.
Others have been silly like Adscape or Jaiku.
Looking through the list, it's easy to figure out what Google needs to avoid when it makes decisions about acquisitions: side projects that aren't relevant to its business. If Google can't resist buying one of those companies -- and with Google, it feels inevitable that it can't -- then it needs to figure out how to let the founders build their company within Google. In two instances--Dodgeball and Jaiku--Google bought companies that could have become Twitter. Neither one is still alive.
Schmidt says most of Google's coming acquisitions will be small companies. That's good. Our review shows Google is good at is acqui-hiring smart people and plugging them into one of Google's growing products like video, or mobile.
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