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NXT Nutritionals' SUSTA, the Great Tasting All-Natural Sweetener, Is Being Featured on "The Balancing Act" TV Series -- Airing This Fall on the Lifetime Channel
* Press Release
* Source: NXT Nutritionals Holdings, Inc.
* On 9:01 am EST, Monday November 2, 2009
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o Nxt Nutritionals Holdings, Inc.
HOLYOKE, Mass.--(BUSINESS WIRE)--NXT Nutritionals Holdings, Inc. (“NXT Nutritionals”) (OTCBB: NXTH - News) developer and marketer of SUSTA™ Natural Sweetener, the great tasting, all-natural, healthier sweetener, announced today that NXT Nutritionals spokesperson Blair Underwood will discuss the health benefits and good taste of SUSTA on “The Balancing Act”, a daily morning half-hour talk show for women on the Lifetime channel.
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Blair Underwood and SUSTA™ Natural Sweetener will be featured throughout the holiday season on the talk show in a six to eight minute segment called “Home For The Holidays: Healthy Alternatives to Sweeten the Holiday”, starting November 27.
“The Balancing Act” on the Lifetime channel potentially reaches over 96 million households and is a show for women who want a fast-paced half-hour of news and information including advice from the country’s leading experts as well as covering great topics like -- health, family, finances and lifestyle. "The Balancing Act" airs on Lifetime Television, Monday – Friday at 7:30 a.m. (EST/PST)
Michael McCarthy, president and CEO of NXT Nutritionals, said, “Blair Underwood’s appearances on “The Balancing Act” are a great opportunity to present our amazing, healthy all-natural sweetener SUSTA to television viewers. “The Balancing Act” is an excellent showcase for the health benefits that SUSTA provides because we believe that its audience makes healthy living a priority in their lives.”
SUSTA is targeted at individuals for whom sugar is either not a viable option, or is an undesirable option, such as diabetics, individuals on weight loss programs, and those proactively managing obesity. SUSTA is the only sweetening system in the retail marketplace that is all-natural, low glycemic, contains soluble fiber and probiotics, vitamins C, B6 and B12 and essential minerals and that helps to maintain healthy blood sugar levels, aids digestion as well as supports the immune system.
About The Balancing Act
“The Balancing Act” on the Lifetime channel potentially reaches over 96 million households and is America’s premier morning TV talk show about women, for women, and trusted by women. “The Balancing Act” is a show for women who want a fast-paced half-hour of news you can use, and endless entertainment! This includes your daily dose of trends and tips featuring advice from the country’s leading experts as well as covering great topics like -- health, family, finances and lifestyle. Bringing a great balance to the show are hosts Beth Troutman, and Kristy Villa. They bring not only their tastes — but a whole new flavor to “The Balancing Act”. “The Balancing Act” airs on Lifetime Television, Monday – Friday at 7:30 a.m. (EST/PST) For more information, go to www.thebalancingact.com.
About NXT Nutritionals Holdings, Inc.
Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company’s products is its SUSTA™ Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA™ Natural Sweetener currently serves as an ingredient for the Company’s nonfat all-natural Healthy Dairy™ yogurt smoothies and is marketed as a standalone product as well.
For comprehensive investor relations material, including fact sheets, research reports, interviews and video, please follow the appropriate link: Investor Relations Portal, Board of Directors Interview and Overview Video.
For additional information, please visit NXT Nutritionals’ corporate website: www.nxtnutritionals.com.
Forward-Looking Statements
Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.
Contact:
Company Contact:
NXT Nutritionals Holdings, Inc.
Michael McCarthy, President and CEO
1-800-535-4315
moreinfo@nxtnutritionals.com
or
Public Relations/Media Contact:
Richard Stern
Stern & Co.
212-888-0044
richstern@sternco.com
or
Financial Communications Contact:
Trilogy Capital Partners
Darren Minton, Vice President
Toll-free: 800-592-6067
info@trilogy-capital.com
