Bebida Beverage Company (BBDA)

[huppo]

I'm not aware of any either but apparently the SPEED channel announcers have discovered some. That was a quote from the TV broadcast.

It speaks a little bit to the BevNet review when they were complaining about the can and the KU name. On quick glance it appears that KOMA is the brand name and Unwind is the name of the drink because the two words aren't visually associated very well; different font, color and orientation, etc.

Why does it matter? What if someone really likes KU and wants to try something else by the KOMA drink company? See what I mean? It's not KOMA Guppy Water or KOMA Piranha Water. The name of the umbrella company (Bebida Beverages) is not apparent so there's no quick, obvious way to associate the various products with one another.

Whatever benefit the TV exposure gave to BBDA is an overall positive, but someone looking for a new energy drink is going to be disappointed when they can't find a KOMA energy drink as mentioned on TV while the cameras focused on the 02 KU Truck. Maybe that will help lead people to discovery of the relaxation beverage concept, but that's a pretty optimistic spin to an unfortunate error by the SPEED announcers.