Alliance HealthCard, Inc. (the “Company”) develops and distributes consumer membership plans and consumer driven healthcare programs.
The Company’s operations are currently organized under three business segments:
• Wholesale Plans — plan offerings are customized membership marketing plans primarily offered at rent-to-own retail stores. $5.0 million, (36% of total revenue) and $14.7 million, (58% of total revenue) during the three and nine months ended June 30, 2009
• Retail Plans — plan offerings are primarily healthcare savings plans. These plans are not insurance, but allow members access to a variety of healthcare networks to obtain discounts from usual and customary fees. Revenue attributable to retail plans was approximately $4.5 million, (32% of total revenue) and $8.7 million, (34% of total revenue) during the three and nine months ended June 30, 2009
• Insurance Marketing Division — markets individual major medical health insurance and other insurance products through a national network of independent agents. Revenue of $5.7 million for 3rd Q, the new segment from the acquisition of Access Plans
