Eternal Image Inc (fka ETNLQ)

[socalgeo]

Article on Washington Post website titled "For true die-hard fans, lifelong passion doesn't end with death" dated today, 10/31/2009

Link: One needs to sign up with the site (free)
http://www.washingtonpost.com/wp-dyn/content/article/2009/10/30/AR2009103002362_2.html

Below is the part that mentioned EI:

For an extra $800, fans can also buy an officially licensed Cubs urn to hold the ashes. The urns -- as well as a line of baseball-themed caskets -- were the brainchild of Michigan native Clint Mytych, 28, who was struck one day by the fact that the funeral industry was the last un-branded frontier.

So he quit the limousine business and founded Eternal Image in 2007.

"The general motto here is to celebrate the life of a person, not just affirm that someone has died," says Mytych, whose company also produces a Star Trek-branded line of urns and caskets and is pursuing other sports properties.

Adds Mascari, 61: "My grandfather was a Cubs fan. My father was a Cubs fan. I'm a Cubs fan. It's your heritage. It becomes part of your life."

Is this the article or will there be another one tomorrow?

Enjoy your weekend!

Geo