Wednesday, October 28, 2009 11:03:27 PM
"Of 29 locations that we had opened as of June 30, 2009, only 4 (14%) were aged 25-36 months with the oldest being 33 months. This segment of HearAtLast Stores represented 25% of the total revenue and an average of $14,325 in monthly sales per location. 13 locations were represented as ages 13-24 months (45%) with the average age being 18 months. This segment represented 40% of the total revenue with the average monthly sales per location being $6,944. 41% of the locations or 12 HearAtLast Stores were ages 0-12 months (7 were 6 months old). This segment represented 35% of the total revenue with an average monthly sales per location
being $6,689. From the illustrated table, we are pleased to state that as the stores age, our customer base and revenues also age with total revenue having a direct correlation to the age of the stores. The segment of the stores represented by the 25-36 months made up 51.2% of the average monthly sales. The segment of stores represented by the 13-24 months made up 24.8% of the average monthly sales. The segment of stores represented by the 0-12 months made up 23.9% of the average monthly sales. This verifies our business model that as our stores age, our
revenues also increase as per our stated projections and assumptions."
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