LFBG Left Behind Games Announces Market Testing is Now Underway in Walmart Stores
2009-10-28 09:30 ET - News Release
MURRIETA, Calif., Oct. 28, 2009 (GLOBE NEWSWIRE) -- Left Behind Games Inc. (OTCBB:LFBG), dba Inspired Media Entertainment, a leading publisher of Christian video games, announced that Walmart (NYSE:WMT) has now placed LFBG inventory in 85% of the 100 Walmart stores in the Dallas and Houston market areas where a product trial test is being conducted. Although the games were made available a week later than anticipated, they are now on the shelves in most of the test market stores. This has been confirmed first-hand by Inspired Media's Sales Representatives. Each participating store has received, or will receive, eight (8) games per title. The games are priced at $29.96 & $19.96 and are located among PC games in Walmart's Entertainment departments.
Troy Lyndon, CEO, says, "To enhance our marketing impact and increase sales, we have launched a 'Buy one from Walmart and get another FREE from us' campaign to 100,000 homes. Also, in an effort to promote the arrival of the games in Walmart stores, Inspired Media started on October 12th to send out letters of appeal to thousands of Texas-based church pastors, and will continue to do so over a 10-week campaign through Christmas. There is even more exciting marketing support planned to ensure positive results during this trial period. We are motivated to offer incentives for everyone to buy these games for themselves, their children and grandchildren, churches and home schools."
To take advantage of the special Walmart promotion, Inspired Media is encouraging everyone to find out more at www.inspiredmedia.com/walmart.
Christian products have gained popular acceptance in the music and book sections of retailers over recent years. For many years, Walmart has sold gospel music and both fictional and non-fictional Christian books, including the well-known Left Behind book series which has sold more than 65 million copies. Yet, there are few, if any, moral or Bible-based video game choices for youth and adults alike.
Now in a first step to fill this gap, Walmart is offering three of LFBG's PC video games to determine the response of consumers in the Texas trial area. The games include Keys to the Kingdom as well as the newest Left Behind and Charlie Church Mouse games. As our marketing efforts raise consumer awareness, we believe this pilot program will indicate a high level of interest in Christian based games.
