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Re: Zeev Hed post# 309883

Friday, 10/15/2004 3:52:37 AM

Friday, October 15, 2004 3:52:37 AM

Post# of 704019
Planet Out, LGBT, could be worth a watch, no profit, about 11M in revs. - right now high price but becoming public could this be the future #1 media controller of the gay scene.

4.65M in the offering, tight float as well.

Lesbian, Gay, Bi, Transgender (sic)

Worth watching this one IMO, if we get some sort of selloff below the $9 offering price may be worth a stab.

Keep it on the radar IMO, the gay community will be buying this stock in droves - and they have tons of capital.

Also the potential for the advertising world to pay for advertising on their site is immense. This market on a global scale is a really big one with tons of high paid individuals making up the demographics!!!!

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In a prospectus filed with the Securities and Exchange Commission, PlanetOut said it hoped to raise $39 million through the IPO, money that would be used to bolster traffic at its Web portals, gay.com and planetout.com, increase the number of subscribers using its fee-based service for personal ads, and expanding into more countries.

The company is also considering using its strong online presence to move into other media, such as print, radio or broadcast.

Unlike many other Internet startups, PlanetOut managed to survive the dot-com collapse by broadening its revenue sources to add subscriptions as well as advertising, by reducing expenses and by adding new features, such as separate travel and shopping sites.

The company posted its first profitable quarter in 2003, but has ended the each of the last three years with a loss. During the first six months of 2004, PlanetOut had a net loss of $416,000 on revenues of $11.6 million, compared to income of $103,000 on revenues of $8.9 million for that period in 2003.





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