"After all aren't these trade shows just a place to put the fishbowl out and collect business cards as you have stated in the past? "
For EI, I'd say yes. You've seeen the results just as I have. Two years ago when they reported that they collected 2,000 business cards, a lot of people got pretty giddy and tried to convert that into a huge success. I don't believe anything concrete resulted in collecting all those cards.
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