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GorillaGorilla

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GorillaGorilla

Re: None

Friday, 10/23/2009 8:30:38 AM

Friday, October 23, 2009 8:30:38 AM

Post# of 94785
TMI - favourite fact is 95% cheaper to advertise on TMI than TV.

Look at slide 22 - they talk about CPM which is basically Cost per Thousand ad views. So taking the first row in Shanghi TMI charge 3.61 RMB for 15 second slot while the TV charges 140 RMB - to me this looks like a company that will nudge up the charges once they have the customers on board (pun intended).

rich


http://yahoo.brand.edgar-online.com/displayfilinginfo.aspx?FilingID=6666227-29968-59760&type=sect&dcn=0000950123-09-015690
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