EVEROCK, INC. (OTC.PK: EVRN)
After several months evaluation of its historic business and operations, Everock, Inc. is now implementing its strategic plan for growth into a new economy. With this new focus and new board of directors, Everock is reliably equipped to achieve increased success in new markets and industry. By diversifying into the food industry Everock, operating under its newly acquired brand Nature’s Peak, will take advantage of key market sectors that will continue to grow even during a challenging economy.
It is more than a cliché to say people have to eat, people do. During tough times people will eat at home more often than during good times. Home chefs and working families find more time and new ways to afford enhancing a meal to create variety. The Nature's Peak brand of products fills that niche nicely for the consumer.
Everock now produces healthy convenient gourmet specialty foods in 4 lucrative segments of the food industry: Natural Foods, Condiments, Deli, and Produce. The company has two product lines, VeggieDip & VeggieSpread, with six flavors each.
It took 4 years to perfect these unique recipes and products with packaging have been test marketed successfully. These new products are Kosher and satisfy the growing consumer demand for healthy, convenient, and delicious alternatives to mayonnaise, sauces, gravies, dips, and spreads.
The products are manufactured and distributed under the brand Nature's Peak and ships to distributors nationwide. They are now reaching supermarket chains, natural food stores and high end markets. Both lines maintain healthy profit margins even when sold through distribution to mass-market chains.
The market network is organized under two highly experienced Master Brokers that have facilitated distribution arrangements with most major distributors including: Tree of Life, Kehe, Renaissance Specialty Foods, Gourmet Merchants Inc, Claygar Distributing, Gold Coast, DPI West and Nature’s Best. Negotiations with UNFI another large distributor are far advanced with minor distributors to follow.
2009 is going to be a busy year, in sales and supporting their new brand at the main industry tradeshows, Natural Products Expos East & West; Fancy Food Shows East & West, plus specific tradeshows for Tree of Life, Kehe, Nature's Best Tabletop Shows, and Whole Foods seminars.
About Nature’s Peak
Nature’s Peak was founded in order to share the tantalizing delights created in the kitchen by its leader and recipe designer, Paul Wilkinson. In his search for a fast, flavorful addition to make meals more exciting, Paul has devised unique recipes that have now become the product lines called VeggieDip and VeggieSpread.
The inside story is all about vegetables. Paul and his family live in Central Coastal California, home to Artichoke Capital of the World – Castroville. People in this region are spoiled by the abundance of this unusual and delectable vegetable! Every other type of delicious produce is also plentiful there, making daily meals varied, healthy, and colorful.
Consequent to a thorough search of the marketplace, Paul found not one other product in the stores that met his criteria as an instant, shelf-ready, mouth-watering, explosion of flavor to add to his favorite food – artichokes.
Paul has an extra-fulltime professional life as an audio architect of elite sound systems. He’s often late arriving home, and like most families, his is often super busy and pressed for time, so they all wanted something quick and easy to enliven a hurry-up dinner. The ingredients, however, had to be superior quality and the recipes had to be healthy.
Weekend cooking forays went into devising dips and sauces that would last through the week and enrich each meal. Soon, Paul realized just one variety, or even just a few, would never do. Family and friends had so many taste preferences among his ongoing home experiments. Over a year’s time, Paul finally settled on six fabulous flavors of VeggieDip and eight flavors of VeggieSpread.
PRODUCTS
Veggie Spread
VeggieSpread™ features a variety of fabulous flavors created from the highest quality ingredients that are all natural and gluten free. They add no artificial preservatives or flavors. There is no sugar, no trans-fat, no MSG, no GMOs, and they use only the finest non-hydrogenated safflower and olive oils.
· Roasted Garlic and Herbs ~ A delight for garlic lovers, and loaded with a rich blend of fresh herbs, this sauce will be an instant hit. Toss it with any kind of pasta or salad. Try on grilled chicken or vegetables raw or steamed.
· Roasted Red Pepper ~ A mild yet down-to-earth wealth of flavor. It is marvelous for perking up fish, chicken or macaroni salad, or add to a sauté of seasonal stir-fry vegetables.
· Tarragon Shallot ~ The rich aroma of tarragon and that shallot zing adds complexity and interest to both hot and cold vegetables. Simply superb with both fish and beef!
· Basil & Pesto ~ There’s nothing like the flood of flavor that the burst of basil and the power of pesto can deliver! Dip in artichokes or zucchini, and perk up pita toasts. Drizzle over pasta or sliced Roma tomatoes.
· Chipotle & Lime ~ For those who like it hot! It starts with a slow-burn of chipotle and lime, and moves to a deep smoky flavor in the finish. Pour this over your enchiladas, grilled beef, or mixed bean salad!
· Sun Dried Tomato ~ Farm fresh and sun-drenched, there’s nothing quite like the versatile tomato. A veritable foundation of cuisine, you can deliver the savory sun dried tomato richness instantly with this spread. Excellent with turkey or pastrami sandwiches. Try it on a BLT for a whole new sandwich experience!
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Veggiedip
VeggieDip™ features a variety of fabulous flavors created from the highest quality ingredients that are all natural and gluten free. They add no artificial preservatives or flavors. There is no sugar, no trans-fat, no MSG, no GMOs, and they use only the finest non-hydrogenated safflower and olive oils. The dips are naturally low-carbohydrate and contain many healthful foods and herbs. Enjoy on raw or steamed vegetable dishes!
· Roasted Garlic and Herbs ~ A delight for garlic lovers, and loaded with a rich blend of fresh herbs, this sauce will be an instant hit. Toss it with any kind of pasta or salad. Try on grilled chicken or your favorite vegetables raw or steamed.
· Roasted Red Pepper ~ A mild yet down-to-earth wealth of flavor. It is marvelous for perking up fish, chicken or macaroni salad, or add to a sauté of seasonal stir-fry vegetables.
· Cilantro & Lime ~A distinctive “south-of-the-border” flavor better than salsa on many foods. Try on salads, sliced vegetables, quesadillas and enchiladas. Makes tuna fish salad marvelous!
· Basil & Pesto ~ There’s nothing like the flood of flavor that the burst of basil and the power of pesto can deliver! Dip in artichokes or zucchini, and perk up pita toasts. Drizzle over pasta or sliced Roma tomatoes.
· Chipotle & Lime ~ For those who like it hot! It starts with a slow-burn of chipotle and lime, and moves to a deep smoky flavor in the finish. Pour this over your enchiladas, grilled beef, or mixed bean salad!
· Tarragon Shallot ~ The rich aroma of tarragon and that shallot zing adds complexity and interest to both hot and cold vegetables. Simply superb with both fish and beef!
LEADERSHIP
Richard Coughlin, Dir., Treasurer
Robert Oppenheimer, Dir., Secretary, IR
Paul Wilkinson, President, CEO, Chairman
