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Wednesday, 10/21/2009 9:53:32 AM

Wednesday, October 21, 2009 9:53:32 AM

Post# of 640708
AVEW NEWS!!! Going to break 0,10 soon!

ActionView International, Inc. Announces Agreement With LBH Productions for Future MatchFights Live Events

MURRIETA, Calif., Oct. 21 /PRNewswire-FirstCall/ -- ActionView International, Inc. (Pink Sheets: AVEW) today announced that its wholly owned MatchFights, LLC subsidiary has signed a contract with LBH Productions, a Salt Lake City-based company that specializes in fight event production, under which LBH will put together the live events under MatchFights' World Championship Full Contact (WCFC) banner.

"We are excited to welcome LBH Productions to our team," stated ActionView International Director and 3-time world boxing champion Tony "The Tiger" Lopez. "LBH has shown for the past ten years that they are simply at the top of the game when it comes to putting together the very best live MMA events. They have consistently brought in the best talent, packed the arenas, and put on the highest caliber professional events--all while helping build some of the biggest brands in the fight industry. Under our exclusive deal, LBH will now be doing that for WCFC."

Johnny Riche, former MMA fighter and head of LBH Productions, commented, "When I was first introduced to the WCFC concept, I was blown away by the force of the vision that management has for this product. Fight fans are starved for the next big thing in our industry and have grown bored with the typical punch-punch-grapple format of most MMA fights. By focusing on the stand up game, and by utilizing the interactive features of the Internet, I am convinced that we can deliver the absolute best fight experience in the market."

Mr. Riche continued, "We are aggressively negotiating venues and dates for the next seven WCFC live events and expect to make an announcement in the coming days. I am excited not only for myself, but for fight fans everywhere. Once they experience our live events, they will be hooked."

World Championship Full Contact events are broadcast live in high definition to a worldwide audience over the Internet and revenue is derived from pay-per-view buys. WCFC departs from traditional MMA in several ways. The rules effectively eliminate the tap-out as a means to end a fight. This keeps WCFC bouts from devolving into protracted grappling matches and promotes fast and furious action. WCFC also provides interactive features as part of its Internet broadcast, which allows fans to vote online for the matchups they want to see and then vote for the winners of fights that go the distance. An interactive online chat feature allows fans to discuss the action during the live event and users can also set up their own chat groups. More information on World Championship Full Contact can be found at its website, http://www.wcfc.com/.

The company encourages shareholders and anyone interested in following the progress of ActionView International, Inc., its wholly owned MatchFights, LLC subsidiary and the World Championship Full Contact brand to subscribe to the mailing list at http://www.actionviewint.com/.
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