The opportunity with Poken is that its adaption is viral and in Europe with no marketing plan sold one million in six months. Poken is aiming at the business market per the video link, but the social application will surely come along for the ride.
The Poken Badge for conferences is a great way to start and with mimimal pricing I see opportunity not problems with this. Add to the mix, Kevin's background and a marketing plan, the only issue (Which I am sure is or has been addressed) is supply of the product. ---and even then the scarity of product will surely add to the allure and desire to be the first on the block to have one, even if you are the only one currrently --to have bragging rights you landed one.
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