HOUSEHOLD DIRECT (BYIT)

[jmhollen]

HouseHold Direct Organizes Marketing, Operations and Fulfillment Center; Merger, Acquisition and Marketing Plans Unfold in Colorado

ATLANTA--(BUSINESS WIRE)--July 22, 2002--HouseHold Direct, Inc. (OTC BB: BYIT) announced the signing of an agreement to utilize the assets of a product and merchandise fulfillment organization that represents millions of products established over a twenty-year history of operation.

The agreement between HouseHold Direct and Quality LifeStyles International, Inc., a privately held Nevada Corporation, includes facilities for new membership sales, telemarketing and customer service operations that will be used to accelerate the purchasing of products by the membership. The new relationship will also offer direct membership access from the commerce-enabled web site.

Under the terms of the agreement, initial revenue sharing between HouseHold Direct and Quality LifeStyles International are expected to reach approximately $1 million per month during the first year of membership development. This agreement is expected to be the first in a series that are planned to implement a revenue stream which includes the initial 30-day free trial membership and the complete suite of new membership products from an 18,000 sq.ft. sales, fulfillment and operations center.

The marketing program will support the continuing effort of the Company to become the largest manufacturer-direct membership club within the revolutionary new "consumer-centric" shopping industry.

Targeted to include operational companies that enhance national membership capabilities, the revised acquisition strategy is the fastest path to profitability for the Company. The focus on profitable operation acquisition candidates now includes direct mail, product and service fulfillment, shipping and delivery, distribution; and, marketing operations.

About HouseHold Direct

The mission of HouseHold Direct is to empower consumers by creating the largest private wholesale shopping network in the world. The Company intends to become the dominant player in the revolutionary new field of "consumer centric" shopping services that utilizes technology and massive market power to benefit the individual. Our superior personalized shopping environment underscores the Company slogan, "Live much better for much less".

Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence on third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.


CONTACT: HouseHold Direct, Inc.
John Folger, 877/426-1211
E-mail - [e-mail]
Web Site - www.HouseHoldDirect.com
Investor Web Site - www.byit.net
or
Acquisition Strategy:
Ron Brewer - Southbridge Business Resources
Phone: [phone]
E-mail: [e-mail]

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