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Re: thebobber post# 2544

Thursday, 10/15/2009 1:21:07 PM

Thursday, October 15, 2009 1:21:07 PM

Post# of 8348
Uh< contracts have detailed info such as costs, benefits etc. Why wouldn't financial details be provided? Numbers have no bearing on propietary information.

Example:

I sing a contract to provide a service for a company. That service proivides me with $xxx at a projected cost of $xxx to me, resulting in a projected profit of $xxx.

It is common to do that.

As a matter of fact projecting the benefit is the only way to provide investors with the likely value of the deal.

Just a brief example would be a recent deal by GOOG. Gives plenty of information one can use to determine value. All you need to do after eceiving this info is go online and fine an average cost for an online book and you can forecast revenues based on their estimates. But nobody can argue this type of information is far better for investors as it breaks down the deal into percentages and target orders.

Google will try to keep transactions simple, Turvey said, possibly by using its existing Google Checkout platform. Google will collect 55 percent of the revenue and turn a "vast majority" of that to the retailers. The rest will go to the book's publisher, who will set prices.

If the books are being sold directly to consumers by Google, it will take 37 percent and give publishers 63 percent.

Turvey expects the program will start with 400,000 to 600,000 books in the first half of 2010.



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