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Re: ProfitScout post# 1944

Wednesday, 10/14/2009 11:14:47 AM

Wednesday, October 14, 2009 11:14:47 AM

Post# of 2559
This press release contains some of the information we've been waiting to hear.

1. When the National Role-Out would take place....

2. What projections the company is making about Medico Express revenue.

In my estimation, good information on both counts.

The Roll-Out will begin this coming Monday OCTOBER 19, 2009.....again what an amazing opportunity for ME that can air their commercials on just three hispanic stations and reach a majority of their target audience. Very Cool.

And projected Revenues....

The projected revenue from Medico Express was a little less exciting and not real clear. They project "$13 Million in 2010 more than tripling to $40 Million by 2011."

I find these projections syntactically confusing....How can they expect $13 Million in revenue in 2010 and $40 Million in Revenue by 2011? Unless they're using the preposition "by" to indicate "by the end of" 2011? If that's the case, why not just say so?

From this press release, it's at little hard to know just what to expect. Maybe we'll get some greater clarity as time goes on.

I'm going to give the IR and PR guys a call and see how they understand it.

Later.

Randy


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