NeoMedia Technologies, Inc (NEOM)

[in4it]

While the research shows increased activity in RFID as new applications for the technology is found overseas, here is Australia, when it comes to specific sectors such as the traditional supply chain, the uptake is more sedate.

However while the global economic crisis might be inhibiting mass take up of the technology because of the capital cost of infrastructure, it is also serving as a motivator for some companies to keep track of assets and implement more enhanced supply chain technologies.

Sue Schmidt, GM - Standards Development at GS1 Australia, says while companies tend to be looking at RFID as an internal 'four walls' application, she expects it will open up as people become more familiar with the technology.

"While Electronic Product Code/Radio Frequency Identification (EPC/RFID) technology isn't new, we are finding more companies are playing around with it and are finding new applications for EPC/RFID particularly in the supply chain, where they can see the potential efficiency gains," Schmidt told Manufacturers' Monthly.

She says while it is good companies are engaging with the technology, there is a risk that if companies fail to adhere to standards, it could become a problem once businesses try to use the technology in an open environment. "This is why we continue to develop and enhance EPC/RFID standards and we are amalgamating our standards development process to globally integrate the GS1, (global standards management process) and EPC (EPC standards development process) to have one standard," she said.

In the meantime, Schmidt advises companies to investigate the technology further, particularly in relation to supply chain management.

"The message I would want to get across is for companies to ask themselves what they are doing with the technology they are already using, be it barcodes or RFID?


http://www.manmonthly.com.au/Article/Real-time-RFID-tracking-well/502041.aspx