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Friday, 10/09/2009 9:39:48 AM

Friday, October 09, 2009 9:39:48 AM

Post# of 24841
Zaldiva Details Rollup Strategy
Company sees industry ripe for consolidation and expansion into online auction sales

Press Release
Source: Zaldiva, Inc.
On 7:30 am EDT, Friday October 9, 2009
FORT LAUDERDALE, Fla., Oct. 9 /PRNewswire-FirstCall/ -- Zaldiva, Inc., A Florida Corporation (OTC Bulletin Board: ZLDV - News), (Xetra/Frankfurt Exchange: UZ8) and a leader in Pop Culture collectibles, comic books, memorabilia and auctions headquartered in Fort Lauderdale, Florida continues to actively pursue its objective of rolling-up smaller comic and collectibles retailers under its Zaldiva brand. The company has isolated its first 5 targets for acquisition.

"We see the comic and collectibles industry being in a very similar situation to the video rental business of days gone by," stated Nicole Leigh, CEO of Zaldiva, Inc. "Along came Blockbuster and the whole landscape changed. These smaller comic retailers, the 'mom and pop' stores, don't have the infrastructure to compete in the marketplace. We've built a solid foundation with our online Welcome To Zaldiva.com Comics & Collectibles store and have backed it up with a successful retail location that integrates eBay online auctions."

Leigh continued, "When we talk about 'rolling up' or 'acquiring' other retailers we are looking at comic book companies with large 'subscriber' bases, meaning recurring monthly revenues. Margins in this business are typically 50% plus, and with our backend and online infrastructure we believe we can maximize their revenues and profitability."

Discussing comic book collecting, Leigh stated that, "The one remaining bastion for comic speculation remains in online auction sites such as eBay; but even there, comic books remain a buyer's market. The highest price paid for a comic book is $350,000 for Marvel Comics No. 1 bought by Jay Parrino (USA) in November 2001."

"We are also looking at some of the convention businesses, as these can produce substantial revenue with huge exposure to our target market. We recently announced a JV with InvestComics of West Palm Beach, Florida. The joint venture will utilize both companies World Wide Web presence to increase market share and brand awareness in the comic and collectibles industry," concluded Leigh.

About Zaldiva, Inc.

Zaldiva is a distribution system unique to the specialty retail industry, focusing its product orientation on the comics and collectibles genre. The company combines a highly visible brick and mortar location in Ft. Lauderdale, Florida with an e-commerce website and portal (Welcome To Zaldiva.com Comics & Collectibles) which operates in conjunction with a series of ancillary websites and online auctions.

Zaldiva podcasts can be found in the iTunes(TM) store by searching Zaldiva podcasts. The podcasts are also available on YouTube at YouTube - Zaldiva .

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the Company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.