NeoMedia Technologies, Inc (NEOM)

[krays]

I am a bit intrigued by the term "'point-of-sale' catalysts" from the PR. Anyone care to weigh in to its signifigance? Have not heard IM use that term before, to my knowledge.

"Customers and the advertising community can now easily secure a clear and predictable path to licensing and implementing NeoMedia's patented barcode technology," said Iain McCready, CEO of NeoMedia. "Advertisers have been waiting for a reliable and scalable barcode system, and with this agreement, mobile barcode technology can now fulfill its promise of turning mobile devices into 'point-of-sale' catalysts for mobile commerce."