Somatic Systems Inc (SMAS)

[JD400]

Blogging world changes Dec.1st 2009 I heard yesterday the Federal Trade commission voted 4-0 to approve final web guidelines.Violating the rules could bring fines up to 11,000 per violation and injunctions and be order to reimburse consumers for financial losses stemming from inappropriate product reviews. That disclosures must be clear and conspicuous no matter what form it will take.

The FTC will try to regulate blogging for the first time, that requires writers on the web to clealy disclose any freebies or payments they get from companies for reviewing their products.

Existing FTC rules already banned deceptive and unfair business practices. The final guideline aim to clarify the law for the vast world of blogging. Not since 1980 has the commission revised their guidelines on endorsements and testimonials.