Genius Products Inc. (GNPR)

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Kanye West Among Scratch Artists

Scratch the Ultimate DJ is shaping up to be the best urban rhythm game of all time! Genius Products have signed that other musical 'genius' Kanye West to feature in their upcoming DJ spinning console title. The developers are going to need as much help as they can get, because their game is up against another monolithic franchise with exactly the same concept. But, with a little bit of pluck, courage and good old fashioned street smarts, Scratch could emerge as the fan favorite when it ships in 'early 2010'. We already think that Scratch is going to be superior to DJ Hero, and you can read our reasons why in this post. Below you can find all of the latest news on the game, including the names of some of the lesser artists whose work will serve as filler in between Kanye West cuts.

Product Overview

Scratch: The Ultimate DJ is one of the first Hip Hop music/rhythm games to bring DJing out of the club scene and straight into your living room. With an innovative control system, Scratch expands the boundaries of current music/rhythm games by stepping away from the rock 'n' roll scene and jumping into the thriving hip-hop and R&B culture.

You will be able to battle for DJ supremacy by showcasing your scratching skills on a sleek turntable controller called The Scratch Deck. Be the DJ you've always wanted to be by adding your own style to a wide variety of customizable DJ characters. Enjoy some of the hottest Hip Hop songs from music's top performing artists as you entertain the crowd and cement your place as a legendary DJ. Armed with a high-tech authentic turntable controller produced by Numark, Hip Hop style and an arsenal of heavy-hitting songs, becoming the "ultimate DJ" is entirely up to your skill on the decks.

Key Features

• Innovative turntable style controller created by Numark, which contains a free-spinning, touch sensitive turntable wheel, cross fader and 5 Akai MPC style buttons that allow you to manipulate sounds and creatively add your own unique style to each track

• Create unique samples by plugging in a compatible USB microphone and record your own sounds

• Gauge your performance in real-time as the crowd reacts to your every move by converging on the dance floor or drifting towards the sidelines when you can't keep the beat

• Featuring multiple modes of play, Career Mode allows you to assume the role of an up and coming DJ building your scratching skills throughout the course of the game in order to defeat DJs of varying ranks

• Scratch along with over 60 licensed and original hip-hop and R&B songs from some of music's top performing artists from today and yesteryear like Kanye West, Gorillaz, Run DMC, Eric B. and Rakim, Deltron 3030 Black Eyed Peas and many more.

• Play in 10 unique venues representing everything from the backyard set-up to some of the hottest clubs and choose from an array of customizable DJ personalities and wardrobes

• Go online to compete against others for DJ supremacy, trade scratch routines and purchase content packs featuring new songs from your favorite artists

Source: http://www.ps3informer.com/playstation-3/games/kanye-west-among-scratch-artists-011839.php