Genius Products Inc. (GNPR)

[fredman]

Currently, Scratch: The Ultimate DJ is marketed on new media such as Scratchtheultimatedj.com website, Online News Postings, Facebook, Youtube, Myspace, and Twitter.

Targeted marketing on select websites or to consumers based upon search queries would be nice. Selective Magazine, TV, and Radio Station advertising is a great way to link up with the target audience. Also, marketing on XBOX and PS3 platforms would be a great idea!

Scratch has an impressive lineup of music / artists and I would like to see them highlighted in the marketing campaign. Numark / Akai are big names in the music industry, and I am certain they will also be highlighted.

The Activision DJ Wannabe controller is a joke, and Scratch, as the underdog, will undoubtedly win the DJ battle. Apparently the DJ Zero controller cannot be used with other games. With the directional pad and button layout of the Scratch Deck, Scratch should be able to be used with other games, and I would highlight this as well.