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Thursday, 10/01/2009 12:14:50 AM

Thursday, October 01, 2009 12:14:50 AM

Post# of 137480
ALN: Signs Strategic Agreement Valued at Approximately $1.5 Million.

JUNAN COUNTY, China, Sept. 30 /PRNewswire-Asia-FirstCall/ -- American Lorain Corporation (NYSE Amex: ALN) ("American Lorain" or the "Company"), an international processed foods company based in Shandong Province, People's Republic of China ("PRC"), today announced that it has made further improvements to its "Meals Ready to Eat" (MRE) products based on feedback collected from its market testing and has made breakthrough progress in its marketing strategies that includes a strategic alliance with a major convenience store chain in Beijing. American Lorain and Beijing K.P.I. Hi-24 Convenience Stores Co., Ltd. have entered into an agreement on strategic cooperation for development of the MRE products. The Company expects potential revenue from the agreement with KPI Hi-24 could reach $1.5 million (10 million RMB) in 2010, based upon the results of market testing.

"We're both confident of our products' enormous potential, based on the results of our market testing; and, we anticipate capturing more market share in the convenience store segment," said Mr. Si Chen, chief executive officer of American Lorain Corporation. "Through our cooperation with K.P.I., Lorain will make full use of the Hi-24's convenience store channels to expand the market and realize growth synergies while ensuring stable supply and the highest product quality."

Apart from the cooperation with Hi-24, American Lorain has made further progress in expanding its MRE product line into other supermarkets and convenience stores. MRE products are now available in about 40 supermarkets and convenience stores in and around Beijing. In the fourth quarter, the number is projected to increase to about 620; and, in 2010, the number is projected to reach approximately 1,200.

About Beijing K.P.I. Hi-24 Convenience Stores Company

Beijing K.P.I. Hi-24 Convenience Stores Co., Ltd., owned by K.P.I Company Limited, which has been listed on the main board of Stock Exchange of Hong Kong (HKSE: 605) since 1993, is a specialized company that runs convenience stores. From 1997, KPI started stepping into the market by investing in famed retail stores in China. Hi-24 has a very good reputation in the Beijing Convenience Store market. They are also the first retail company that focuses on professional, chain convenience store system research. Hi-24 currently runs 164 stores directly, which are located in and around Beijing. According to their strategic plan, Hi-24 will have approximately 300 stores by 2010.

About American Lorain Corporation

American Lorain Corporation is a Delaware corporation that develops, manufactures and sells various food products. The Company's products include chestnut products; convenience foods products (including ready-to-cook foods, ready-to-eat foods, and meals-ready-to-eat); and frozen, canned and bulk foods products. The Company currently sells over 234 products to 26 provinces and administrative regions in China as well as to 42 foreign countries. The Company operates through its four direct and indirect subsidiaries and one leased factory located in China. For more information about American Lorain, please visit our website at http://www.americanlorain.com .

For more information, please contact:

At the Company:
American Lorain Corp
Mr. Alan Jin, CFO
Phone: +86-21-6145-3891
Email: alanjin@americanlorain.com
Web: http://www.americanlorain.com

Investor Relations:
RedChip Companies, Inc.
Dave Gentry
(800) 733-2447, Ext. 104
info@redchip.com


Research Report: http://www.tradingmarkets.com/.site/news/Stock%20News/2555807/

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