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Wednesday, September 30, 2009 11:45:47 PM
Take Chipolte, for example. Because people compared Chipolte to Starbucks (in terms of marketing plan, structure of business, etc), Chipolte's stock went way higher than it would have otherwise. "Chipolte is the next Starbucks," they would say, which made Chipolte stock skyrocket.
Same here.
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