I've read through the report and am basically quite pleased. There a fair number of facts disclosed that were new information to me. If I get some time later, I will post a few of collate these together and post another reply.
One fact that stands out to me was the paragraph which stated that there is no other company trying to address the hispanic community on a national level.
Also, I thought it was noteworthy that unlike the caucasian population which watched many different channels, there are three major hispanic channels that capture a high percentage of hispanic viewers.
Sort of sounds made to order for DRG's marketing plans.
Oh yeah one other important fact was that their business model (focussing on Diabetic supplies) has been tried and been successful. Way cool.
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