NEWS!!!:EQ Labs Smart Energy Drink Complements the Energy Drink Industry
LAS VEGAS, Sept 28, 2009 /PRNewswire-FirstCall via COMTEX/ -- When deciding to make Las Vegas, Nevada its headquarters, EQ Labs, Inc. (Pink Sheets: EQLB) didn't consider other energy drink manufacturers to constitute a threat, nor did the Company consider itself a threat to the multitude of companies already in existence. Instead, the Company's opinion was that its EQ Smart Energy Drink effervescent tablets would complement the energy drink industry. Consumers would have a new, safe, and healthy energy supplement compared to competing energy drinks, which are loaded with caffeine, calories, carbohydrates, and all very similar in taste.
Given the abundance of energy drink manufacturers in the Las Vegas Valley, the Company embraced the belief, "If we can succeed here, we can succeed anywhere." The Company recognized the significance of entering into agreements with national distributors and retail chains as a means of selling into these large volume consumer markets, but believed it unwise to overlook opportunities in its own backyard and started working closely with smaller local distributors and retail establishments.
"This strategy, while simplistic, is paying off tremendously," stated Mike Villa, the Company's Sales Manager. "Yes, we've been fortunate enough to enter into agreements with large, national distributors like McLane Distributors Co., who service thousands of 7 - Eleven (corporate-owned convenience stores), but our goal to place our product in the hundreds of 7 - Eleven franchise stores in the Las Vegas area has also been realized. It entailed calling on local merchants and demonstrating the added value of stocking our products -- selling them on the fact that EQ Smart Energy Drink tablets will complement and increase their energy drink sales."
"In essence, they could receive a substantial mark-up margin by offering an energy drink product for less than $1.00 per unit," he added. "As a result of securing sales agreements with local distributors like FoodPro and increasing the number of accounts with retail outlets throughout the region, we were able to hire and train additional sales staff to systematically introduce the product throughout the region," Villa went on to state.
"This is good news," stated Bob Fain, the COO of EQ Labs, Inc. "It demonstrates the commercial success of our product on a local basis, which has opened doors to other domestic markets. When we embarked on this strategy, our belief was that it didn't make sense to overlook the multitude of smaller distribution opportunities right here in our backyard, while chasing after larger companies outside of our own geographic region. We believe our successes complemented the energy drink industry by providing viable alternatives for local consumers. Given the millions of visitors to Las Vegas, our strong presence here also serves as a gateway to additional accounts on a national and international basis, and we look forward to embracing them," Fain continued. "We're now seeing inquiries from other significant domestic distributors, and plan on formally announcing the consummation of contracts with two of the nation's leading retail chains in the very near future."
About EQ Labs, Inc.: EQ Smart Energy Drink(R) is an effervescent tablet that provides instant energy in any beverage. Consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee, EQ keeps you going any time -- day or night. One tablet of EQ Smart Energy Drink(R) is the equivalent of one can of any competing energy drink on the market, yet it's more economically efficient and convenient for consumer to use than most energy drink products in the marketplace. The product does not have to be kept cold to enjoy nor does it require a lot of space. EQ is all about natural energy and living the modern lifestyle.
The Company presently distributes its products through national distributors, such as McLane Distributors, which distributes to the national convenience store chain, 7 - Eleven, and numerous other regional distributors, and has been approved for consumer consumption by the Ministries of Health in Latin American countries such as Mexico and Brazil. For more information about EQ Labs, visit www.drinkeq.com.
Safe Harbor Statement: Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. The forward-looking statements are subject to risks and uncertainties including, without limitation, changes in levels of competition, possible loss of customers, and the company's ability to attract and retain key personnel.
Contact: Maurice "Mo" Owens, CEO EQ Labs, Inc. TEL: 702-445-7762 mo@drinkeq.com; or Bob Fain, COO bob@drinkeq.com www.drinkeq.com www.myspace.com/eq4u
SOURCE EQ Labs, Inc.
