American Premium Water Corp. (HIPH)

[fanglemeister]

Bal Harbour PR vs. Re/max PR

Bal Harbour is an exclusive community. The average resident (&/or those aspiring to be one) is 55, already retired or semi-retired, yet still making close to $60k/yr in earnings (demographics per wikipedia's Bal Harbour entry).

Our new Expert Group storefront will be next-door to the Turnberry and Coldwell/Banker agencies -- basically the Bentley and Jaguar of South Florida real estate. Expert apparently has a good working relationship with Turnberry per the Aventura Mall location, and is now looking to do much more work with their friends at Coldwell/Banker.

By comparison, Re/max is the General Motors of real estate. Yea, pretty good name recognition, but the bulk of their sales is cheaper entry-level stuff.

Go to Remax's website and look up their affiliates in the Miami/Dade area, there are four Re/max affiliated agents listed, and half of those also have a Coldwell/Banker tie-in.

From remax.com --
Miami/Dade agents:
Griffiths, Karrie / Coldwell Banker Residential Real Estate, Inc.
Noethen, Grace / RE/MAX Advantage Plus
Riley, Rebecca / Florida Equities
Singer,Timothy/Tim Singer & Associates/Coldwell Banker Residential Real Estate, Inc.

(IMO) The Re/max deal is not as big a story as the new Bal Harbour location. I believe the CEO is of the same opinion. The new location should do more than bump profits by 50%, our first two locations are in somewhat less ritzy areas over in Aventura, on the mainland. The average financing deal made in Bal Harbour is likely going to be a jumbo mortgage for A LOT more money. Meaning, Bal Harbour is going to be the tasty gravy on top of our Aventura meat and potatoes.

But that's just me, do you own due diligence...