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Sunday, 09/27/2009 10:34:28 PM

Sunday, September 27, 2009 10:34:28 PM

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Oy, What A Shanda: Chinese Gaming IPO Flops

http://blogs.barrons.com/techtraderdaily/2009/09/25/oy-what-a-shanda-chinese-gaming-ipo-flops/?mod=yahoobarrons

By Eric Savitz
I wonder if the people who run China-based Shanda Interactive (SNDA), or its newly public spin-off Shanda Games (GAME), know that in Yiddish the word “shanda” refers to something that is deeply shameful. You might say something like, “Oy, what a shanda that the rabbi is eating a ham sandwich on Yom Kippur!” Or alternatively, “This could be a promising stock, what a shanda that the bankers were such a bunch of schmegeggeies.”

Well, this Shanda Games deal is looking like something of shanda.

This morning, Shanda Games went public with an offering of 83.5 million American Depositary Shares at $12.50, of which 13,043,500 ADSs are offered by Shanda Games, and 70,456,500 by parent Shanda Interactive. The size of the offering was increased by 20 million shares over previous expectations. Raising $1 billion, it was the biggest IPO of the year to date. But apparently, they were a little too greedy: look what happens if your underwriters behave like a bunch of chazzers.

GAME not been well received: the stock has fallen 83 cents, or 6.6%, to $11.67. And parent Shanda Interactive shares are getting hit even harder: SNDA is down $5.83, or 10.3%, to $50.94.

"It was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness;

-- Charles Dickens

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