April 22, 2009
Shanda Online and Razer Partner to Enhance Gamers' Experience
Shanghai, China – April 22, 2009 – Shanda Online Holdings Limited ("Shanda Online"), a wholly-owned subsidiary of Shanda Interactive Entertainment Limited (NasdaqGS: SNDA) (the "Company"), today announced that it has established a strategic cooperation with Razer to promote Razer’s high-end precision gaming and lifestyle peripherals.
Pursuant to the partnership, Shanda Online’s users will have the opportunity to experience Razer gaming peripherals through Shanda Online’s renowned loyalty program and other dedicated promotions.
“We are pleased to partner with Razer to leverage each company's respective strengths,” said Mr. Alan Tan, President and Chief Technology Officer of the Company. “This marks a further step of Shanda's initiative to open our outstanding resources and cooperate with more Internet companies.”
“Shanda Online has traditionally been working with game developers and operators,” said Ms. Judy Wang, Chief Executive Officer of Shanda Online. “With the new partnership, Shanda Online aims to provide our users a superior way to enjoy the game play experience.”
“In line with Razer’s expansion plans for China, we are pleased to work with Shanda Online to introduce Razer’s professional gaming products,” said Mr. Min-Liang Tan, Chief Executive Officer of Razer. “We are confident the partnership will offer gamers the very best gaming products and services available.”
"It was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness;
-- Charles Dickens
