March 24, 2009
Shanda Online Announces Strategic Partnership with LineKong
Shanghai, China – March 24, 2009 – Shanda Online Holdings Limited ("Shanda Online" or "SDO"), a wholly-owned subsidiary of Shanda Interactive Entertainment Limited (NasdaqGS: SNDA) (the "Company"), today announced that it has established a strategic cooperation with LineKong Entertainment Technology Co., Ltd. ("LineKong"), a game company based in China, regarding The Legend of Kung-Fu, which is LineKong's in-house developed 2D turn-based MMORPG. Pursuant to the strategic cooperation, Shanda Online will open its unified platform to support the operation of the game. As a part of SDO's platform, The Legend of Kung-Fu will gain access to SDO's broad user base and LineKong will benefit from SDO's renowned unified services such as billing and payment services, customer services, call center services, and other services.
“We are pleased to work with LineKong, another online game company with strong content offerings,” said Mr. Alan Tan, Shanda's President and Chief Technology Officer. “This marks another important result of Shanda's initiative to further cooperate with more internet content providers.”
“The cooperation between Shanda Online and LineKong marks another win-win example of a high quality content provider leveraging the strength of SDO's unified platform, while at the same time, our users are benefiting from rich and diversified content offerings via SDO's platform,” said Ms. Judy Wang, chief executive officer of Shanda Online. “We expect Shanda Online to further expand cooperation with more companies in the future.”
“We are glad to introduce The Legend of Kung-Fu to Shanda Online's leading platform,” said Mr. Feng Wang, LineKong's Chairman and CEO. “We are confident in this cooperation and look forward to further collaboration with Shanda Online.”
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