EQ Labs Inc (EQLB)

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For emergent companies, especially those endeavoring in the energy/beverage arena, distribution is ultra critical as the company pursues its dual needs of revenue and commercial awareness. In this regard, securing distribution to a major national convenience store chain will assuredly be beyond the reach of many emergent companies and perhaps the first line of demarcation between success and failure.
For EQ Labs, Inc. (Pink Sheets:EQLB), which manufactures and markets the EQ Smart Energy Drink®, an effervescent tablet that provides instant energy once added to any beverage, a distribution deal of significant importance appears to already be in the proverbial bag and the company is looking for more.

EQ Labs’s current relationship with McLane Distributors Co., one of the largest U.S. convenience and grocery store distributors in North America, also provides EQ Labs with a potential portal to McLane’s thousands of convenience stores, mass merchants, drug stores and military locations, as well as thousands of chain restaurants throughout the United States. Nonetheless, EQ Labs envisions a broader relationship with convenience store powerhouse 7-11, announcing its goal of securing franchise owned locations nationwide, perhaps leveraging its success with corporate owned stores ushered in by McLane.

And today, EQ Labs announced a grass roots initiative intended to bolster consumer awareness of the company product, offering a free sample of its EQ Smart Energy Drink® tablets to the first 1,000 consumers who respond to the promotion. In order to receive these free effervescent energy tablets, consumers should visit the company’s web site at www.drinkeq.com

The free trial marketing program appears to be another way the innovative beverage company is making a splash in the lucrative energy drink market.