I agree, small selling of shares by officers is no big deal. Straight sells, no questionable gifting of shares.
In fairness to all involved, the company in the past has set themselves up for scrutiny for events, statements, etc...that didn't come to fruition. Is it worth repeating everyday? Absolutely not, but it does hold relevance. EI is making strides on the shareholder forefront (full reporting, new ungagged TA in future --- hopefully LOC and gamechanging event), but for some trust must be rebuilt.
What some declare as bashers, or others pumpers, has no tangible effect on EI. (IMO) Just the perils and sometimes sanity of readers on stock boards.
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