Following DP's footsteps todee T... Late AU Will they ever get their 'disk' in a row... YA, I Know... late August now.
The campaign will target the teen market and music enthusiasts through advertising, consumer electronics retail and merchandising programs, event sponsorships, public relations and guerrilla marketing tactics. The first products to hit retail in June with Action Marketing Group's creative imprint will be Evolution and MTV's line of MP3 players, followed in July by the MTV500, which features DataPlay's optical media, a cutting-edge digital technology. All of the products will be available at major consumer electronic retailers and on-line http://www.nowevolution.com/press/2002-05-13.html
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