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Re: jm1959 post# 47207

Monday, 09/21/2009 6:54:33 PM

Monday, September 21, 2009 6:54:33 PM

Post# of 111729
I like that phrasing: "bonus clothing".

From all that I've read, IMO:

Although the company did not use the RS terminology, it is, in effect, a reverse split and up-listing by way of merger.

The company was coy (or strategic or deceiving, depending on how you look at it) by not requiring BEHL shareholders to tender their shares for shares in the new, up-listed company. This way, it technically considered a "bonus" -- in share quantity only, not $ value -- since a shareholder in BEHL retains their original purchased shares after the merger, but they are effectively worthless (or a proverbial lottery ticket starting at $0.0001). They get a 10% "bonus" amount of shares as a stake in the new company which theoretically should be worth the same $ value on opening day.

Bottom line, I think BEHL shareholders in effect will have an up-listed company with improved visibility and improved shareholder value as a result. Up-listing IS progress. The market will ultimately determine this.