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Friday, September 18, 2009 4:31:59 AM
But, can you launch an indirect-based campaign based on one of these open formats? 99.99% of the world will scan your code and the reader will say, just, '9025309902'. ... user thinks, what a stupid barcode campaign, doesn't work. Because, that indirect code makes no sense to the barcode readers out there today.
Can you as a marketing company pitch this with a straight face? it's that, or lie about it.
Hence, even if Poptech didn't say it, I will -- this is tantamount to endorsing what the world already does, which is use these open formats to directly-code payloads. You like that rebuttal? Can't wait to hear your re-rebuttal to that.
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