Tristar Wellness Solutions, Inc. (TWSI)

[5 will get you 10]

Notice how the ZKID PR said "planning" a national print campaign. Also notice how they said that Urlacher has given them permission to make a commercial. In no instance, this time, did they say they would actually launch a print campaign or air a commercial. I imagine ZKID learned its lesson from this years earlier and apparently utterly false National Print Campaign PR. In fact, I believe ZKID later retracted and stated that they had misunderstand all their contracts with all of the magazines involved. As far as I know, no one has ever claimed to have seen one ad in any of the magazines, either on news stands or a subscription copy.
What I can't understand is that Urlacher has a pony in this race in the form of stock. You would think he would at the very least be promoting ZKID on his own or on his own website.